Why Emerging Markets?
If you were under the impression that all of the most innovative companies in the world are based in the United States, try paying for everything you buy on a daily basis using a single smartphone app.
That’s a challenging task in the U.S., but it’s commonplace in China, South Korea and other Asian countries that have rapidly adopted digital payments technology on a wide scale. These days, Asia and Europe lead the world in some of tomorrow’s technology, and it may take a while for the U.S. to catch up.
Think all innovation is in the U.S.? Think again
Simply put: Cash is no longer king, especially outside the U.S.
Innovation in digital payments has gained far more traction abroad. For example, in some emerging markets just a few years ago, many customers had no bank accounts but they did have mobile phones — and that led to faster adoption of mobile payments. In China, Alipay (part of Ant Financial) and Tenpay (run by Tencent) are dominate players. Others also have emerged and experienced strong growth in demand for their services, including Yeahka in China and PagSeguro and StoneCo in Brazil, which offer mobile payment platforms for merchants.
Contact IPOGO Global Office
The IPOGO Group provides global trading services through financial hubs in key markets and provides a broader range of opportunities for a wider range of customers through its global network of strategic partners.
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